Island
Snow
Hawaii
2021 - CurrentArt direction and graphic design for Island Snow Hawaii and their sub brands known as Kailua Boys, Mokulua Hula, and SRF. Has done collaborations with Dakine, Slowtide, Tori Ricahrd, Moon Collective, RVCA, and HUF through Island Snow. Photographs and edits all store products for the Island Snow website. Directs photoshoots and themes for each season and works closely with hired photographers and models. The brand focuses on a modern island lifestyle combined with hints of streetwear.
Responsibilities from the briefing stage to the launch of the product included: creative strategy, campaign concept, photo + video art direction, casting of model and photographer, pre-production briefs and shot lists, on-set direction, image selects, graphic design of the apparel, and event strategy + design.
Spring ʻ24
Film Photography: Cole Turner
Talent: Ella Turner
Holiday ʻ23
Film Photography: Cole Turner
Talent: Davy
Island Snow x Tori Richard
Holiday ʻ24Film Photography: Cole Turner
Fall ʻ23